Hello! I’m Fang Fang, a UX researcher and product designer with 12 years of experience across research, design, and product development. I’m especially interested in understanding how people use products in real-world contexts, with a growing focus on sports, outdoor, and wearable technology.
I started my career in journalism, working with organizations including Southern Metropolis Daily and Hunan Broadcasting System. Interviewing people from different backgrounds taught me how to listen closely, ask better questions, and understand people in context. I later moved into UX research and product design, working across education, AI, and consumer products. My research experience includes user interviews, contextual research, usability testing, participant recruitment, and research synthesis. I also hold an ALA-accredited Master of Information.
A bit more about me
Outside of work, I spend a lot of time outdoors, especially trail running, skiing, hiking, and cycling. I’m particularly drawn to endurance sports and have completed multiple ultra trail running and cycling races.
I also have an Australian Shepherd named Woolly, who joins many of my outdoor adventures.
Sports, Field Work & Research
More recently, my work has moved closer to sports and outdoor environments. I support UX research for sports wearable products, work closely with the trail running community as a writer, athlete interviewer, and race commentator, and serve as an alpine ski patroller.
These experiences have made me especially interested in research that happens beyond the screen. I like understanding how people actually use products while training, racing, navigating terrain, dealing with fatigue, or responding to changing conditions. Being part of these environments also gives me firsthand exposure to the behaviors, motivations, and small decisions that can be difficult to understand through remote research alone.
I’m particularly interested in UX research and consumer insights roles where I can bring together my research background, product experience, and understanding of sports communities to help build better products for people who move, train, and spend time outdoors.